Client Spotlight: Prime Alchemy
Client Spotlight: Prime Alchemy In our next Client Spotlight INSPIRE Series, we are featuring Prime Alchemy, a change and transformation consulting firm based in Chicago. Marie-Geneviève Pawlak shares her experience with Inspire Fire®, and her results when she...
5 Flames Award to Blue Nile
5 Flames Award to Blue Nile Here at Inspire Fire®, we have our Five Flame award. This is an award we give to companies who we feel are delivering exceptional customer experiences and meaningful touchpoints along the customer journey. Today we are awarding it to Blue...
Client Spotlight: Interiology Design Company
Client Spotlight: Interiology Design Company In our first Client Spotlight INSPIRE Series, we are shining a well-deserved light on a wonderful luxury lifestyle services firm, Interiology Design Company. Mark Haddad, the President of Interiology, based in Watertown, MA...
5 Flames Award to Rover
5 Flames Award to Rover for Pattern Interrupting Touchpoint Here at Inspire Fire®, we have our Five Flame award. This is an award we give to companies who we feel are delivering exceptional customer experiences and meaningful touchpoints along the customer journey....
Oracle Blog, Smarter CX: 5 Female CX and Technology Pioneers to Follow in 2021
5 Female CX and Technology Pioneers to Follow in 2021 Featured on the Oracle Blog, Smarter CX. By Liz Alton, Writer, on March 2, 2021 In celebration of Women’s History Month, we’re highlighting some of the top female pioneers in customer experience (CX). Female...
Shout Out to Barilla Italia for CX Innovation
Shout Out to Barilla Italia for CX Innovation Here at Inspire Fire®, we have the Five flame award. Today it's coming at you from our team member Kevin. He recently said in our leadership meeting on Zoom,"Have you seen the Barilla Spotify playlist? It's brilliant!"...
The Big Splash: How to Make the Most of Your Startup Launch
The Big Splash: How to Make the Most of Your Startup Launch You’ve got one shot at your company launch. One shot at making that initial, all-important, splash in the marketplace – announcing to the world your startup’s triumphant arrival. Remember, there are no...
Recycling Day is Marketing Day for eCommerce Retail Brands
Recycling Day is Marketing Day for eCommerce Retail Brands Biggest Marketing Day of the Week Recycling collection day in America is the number one marketing day for e-commerce retail brands. I am in the suburban-Philadelphia area, and Thursday morning is our...
5 Flames Award to Blue Nile
5 Flames Award to Blue Nile Here at Inspire Fire®, we have our Five Flame award. This is an award we give to companies who we feel are delivering exceptional customer experiences and meaningful touchpoints along the customer journey. Today we are awarding it to Blue...
5 Flames Award to Rover
5 Flames Award to Rover for Pattern Interrupting Touchpoint Here at Inspire Fire®, we have our Five Flame award. This is an award we give to companies who we feel are delivering exceptional customer experiences and meaningful touchpoints along the customer journey....
Oracle Blog, Smarter CX: 5 Female CX and Technology Pioneers to Follow in 2021
5 Female CX and Technology Pioneers to Follow in 2021 Featured on the Oracle Blog, Smarter CX. By Liz Alton, Writer, on March 2, 2021 In celebration of Women’s History Month, we’re highlighting some of the top female pioneers in customer experience (CX). Female...
Shout Out to Barilla Italia for CX Innovation
Shout Out to Barilla Italia for CX Innovation Here at Inspire Fire®, we have the Five flame award. Today it's coming at you from our team member Kevin. He recently said in our leadership meeting on Zoom,"Have you seen the Barilla Spotify playlist? It's brilliant!"...
The Big Splash: How to Make the Most of Your Startup Launch
The Big Splash: How to Make the Most of Your Startup Launch You’ve got one shot at your company launch. One shot at making that initial, all-important, splash in the marketplace – announcing to the world your startup’s triumphant arrival. Remember, there are no...
Recycling Day is Marketing Day for eCommerce Retail Brands
Recycling Day is Marketing Day for eCommerce Retail Brands Biggest Marketing Day of the Week Recycling collection day in America is the number one marketing day for e-commerce retail brands. I am in the suburban-Philadelphia area, and Thursday morning is our...
Where is the Blue Apron?
Where is the Blue Apron? What’s inside a Blue Apron box? The biggest question I have is where is the Blue Apron? I'm going to share a brief story with you. Years ago, I took cooking classes from the premium appliance brand called Viking. I signed up for a...
Putting the Customer Back into Customer Experience
Putting the Customer Back Into Customer Experience For e-commerce retailers, it’s been a whirlwind trying to establish getting the parcel to the porch, reliably. The focus has been on the technology side of things. Building the systems to get that package to the...
Three Missing Elements in Luxury Etail CX
Three Missing Elements in Luxury Etail Customer Experience I want to talk about the EQ imperative in digital luxury brand experiences. Digital brands need to think about how to pull the tone and feel of luxury, the complete CX through every touch point. Digital...
It’s Not a Customer Experience Gap, It’s an Emotional Connection Breach
It’s Not a Customer Experience Gap, It’s an Emotional Connection Breach This article is about the emotional connection inside of the customer experience, inside CX. There is a stage in the CX phases of the customer journey that the industry has coined the...
How To Determine When A Brand Elevation Is Necessary: Clear Indicators It’s Time To Refine
How To Determine When A Brand Elevation Is Necessary: Clear Indicators It's Time To Refine I want to share some lessons from the trenches, on how to determine if and when making a brand shift is the next move for your growth strategy, and some of the potential...
Evaluate Your Services: How Kerri Konik Adapts to Changing Client Needs
Evaluate Your Services: How Kerri Konik Adapts to Changing Client Needs Featured on the Fidelity Investments Blog, Indy Life. IndyLife is a community and resource hub for independent workers, by independent workers. By Liz Alton, Contributor, on July 23, 2018 ...
Your Digital Front Door™ and the Cost Of Lazy
Your Digital Front Door™ and the Cost Of Lazy There's a great financial cost to not building a proper customer experience for online brands or B2B brands or service brands. I want to juxtapose what it was like to go live with a business before versus now, as...
Lessons from the Best Digital Brands: A Better Breed of Brand Experience
Lessons from the Best Digital Brands: A Better Breed of Brand Experience The small brands that are really taking it to the next level, really growing fast, those that could be called "gazelles in the marketplace" are v-commerce brands. These are digitally...
Oracle Blog, Smarter CX: Why Your SMB Needs to Focus on CX, Too
Why Your SMB Needs to Focus on CX, Too Featured on the Oracle Blog, Smarter CX. By Liz Alton, Writer, on June 22, 2018 Having a great customer experience (CX) isn’t just for big brands. When a small- or medium-sized business (SMB) creates a CX roadmap, they...
How To Activate Emotional Connection, Three Things To Do, To Catalyze Growth Faster
How To Activate Emotional Connection, Three Things To Do, To Catalyze Growth Faster The way to accelerate a purchase and purchase pathways, the path to purchase, is to connect with your audience. You know that, but you wonder how to do it, right? It's like, "I know I...
End-To-End Experience Strategy
How To Unlock Your Category and Emerge As A Category Leader Understanding what the customer experience is, known as the End-To-End Experience, and how to approach it as a fast-growing emerging product or service brand, will accelerate your arrival at your success...
Emotional Connection Trumps Customer Satisfaction
An excellent HBR (Harvard Business Review) article from September 2016, that explores how emotional connection matters more than customer satisfaction, and I completely agree. In fact, emotional connection fuels satisfaction, and let me explain why.
Everything Sends a Signal
What signals are you sending? Everything sends a signal. Every detail of what you say or don't say, what you show or don't show sends a signal. To the recipient of that signal it goes in and it gets processed and a meaning is assigned. That is just...
Vote With Your Wallet
Vote with your wallet. What exactly does that mean? Voting with or against a brand, and what the brand stands for, is what voting with your wallet means. It's one of the most powerful things we can do as consumers and customers, and recipients at the other end of that...
Don’t Lead With the How
How You Work Does Not Resonate With Clients One of the lessons for small business brands as they grow is to pull out of the messaging on how they work. Often we've come up with a proprietary system or a methodology that is unique. That's great because it forms a...
How to Resonate with Corporate Clients
This week's conversation is about how to create emotional resonance when your target audience is a large corporation. When I was starting my company based in New York City, I never thought of myself as a small business. We happened to be an extremely small business...
Are You Totally Predictable?
Multiple Expressions of Your Brand Voice I'd like to share with you the concept of personality. In your brand voice, you have many facets of your brand, and the more and more confident you are, the more willing you are to have and express different facets. Your brand...
Are You Mistaking Your Logo as Your Branding?
Why Your Logo is Not Your Brand I want to talk about this because people tend to stand behind their logo as their brand. I don't know how many times people have said, "Oh I don't need branding, I have a logo. I have a brand." You don't have a brand. You don't have...
Are You Doing Enough Name Calling?
Name Calling is A Muscle I'd like to talk to you about a concept around brand identity. Are you doing enough name calling? You need to build up the muscle about naming what you see, or naming what you feel. I'll give you a good example. When you see another brand, or...
Polarization and Projection…Your Success Hinges On It
This blog post continues the conversation around the concept of polarizing. This really ties into brand bravery. All of this ties into courage. In my work with brand leaders, I work with the “shadow”. The more and more we deal with the shadow, we look at...
Polarization and Your Invincible Voice
Let's look at polarization, and how it affects your ability to be invincible as a brand voice. Let's use my brand voice as an example. I am a powerful voice, a powerful brand voice - and I have quite a strong stance. Having a strong stance is beneficial, right? We...
Celebrate Everything!
[jwplayer config="new Schoon 558*354 non-autoplay" mediaid="3048"] Travel, visiting, rest, relaxation, rejuvenation, celebration, and dreaming. My wish for you for the holidays! Happy New Year!
Are You Courageous Enough To Polarize?
Polarity and Your Brand Voice I'm going to spend the next few blogs addressing the concept of polarity. You can have it all, but you can't have it both ways. You've heard you can have it all, and I can tell you yes, you can have it all, which is the success of your...
How the Fraud Factor Works in Branding
Don't Let the Fraud Factor Show up in Your Branding What I'd like to talk about is the fraud factor, how the fraud factor plays in branding, how it shows its face. The fraud factor, as you know is any time that you feel like a fraud, you feel like you don't have the...
Stop Being So Damn Literal With Your Branding
Don’t Be Literal With Your Messaging Stop being so literal. One of the mistakes that small business brands make, and definitely that startup entrepreneurs make, even if you have a very clear idea of what your brand value is to your target audience, the tendency is you...
How is Your Brand Relationship?
Don’t be Afraid of Your True Brand I'd like to talk about Brand Relationship. More and more when we talk to brand leaders, whether they're just starting out or they have been established for awhile, their fear factor seems to increase when they actually have...
Is Your Brand Ready For The Next Level?
Moving Your Brand from Launch to Velocity I'd like to talk about the concept of moving your brand from launch to velocity. We have some amazing clients right now that have been in business, they have a small business that's between 200k and 800k, and they're ready to...
How to Steer Your Brand in Times of Uncertainty
Who Is your Hero? I want to talk about accessing your courage by simply accessing your hero. Often, we all struggle with remembering, "What am I trying to do again?", when we get into that fog of fear and confusion. I can tell you that at every level, every step of...
Can You Attain Untouchable?
Give Yourself Permission to be Untouchable I'd like to talk about the permission to be untouchable in your space. Yes, untouchable. You've heard me talk about the core 4. The core 4 is what you do, for who, why, and what's the emotional solution you really provide. I...
The Impact of Not Articulating a Clear Brand Identity
Be Specific When You Articulate Your Brand Identity Specificity is really, really important when it comes to the attention of your target audience. Let me give you an example. Have you ever been at a conference, and you meet someone. Hi, I'm Kerri Konik from...