Align YOUR BRAND With The Emotions That Drive Your Customers’ Most Profitable Behaviors
Kerri Konik is the leading expert in igniting and leveraging emotional connection. She is a strategic advisor and speaker on catalyzing the emotional bonds between customers, brands, and leaders to increase value, progress, and accelerate the speed of change, growth and desired impact.
OUR STRATEGIES ARE BUILT ON DIRECT, REAL-WORLD EXPERIENCE.
HERE’S A SAMPLE OF THE BRANDS WE’VE WORKED WITH OVER THE LAST 35+ YEARS
People Buy More From Brands They Feel Relate To Them, Not The Other Way Around
An Emotional Connection Matters More Than Customer Satisfaction
“The most effective way to maximize customer value is to move beyond mere customer satisfaction and connect with customers at an Emotional Level.”
– by Alan Zorfas and Daniel Leemon, Harvard Business Review, August 2016
What Our Clients Say
Our Brand Management Partner
Our first engagement was the Inspire Fire® Identity workshop, and we never stopped. They elevated our current visual identity, while we rebranded, strategically, from the ground up. Inspire Fire is committed to movement brand leaders. We are now positioned to soar, and to lead progress on a much bigger scale. I cherish our partnership. I trust Kerri with our brand, and our future.
– Lorry Leigh Belhumeur, PhD, CEO • Western Youth Services
Turned Our Strategy on Its Head
We needed a brand messaging expert to help us better communicate our impact, and enable us to secure much larger contracts to make a bigger difference in the world. Working with Inspire Fire was incredible. Extremely professional, responsive, generous, and bring very high-level thinking to the journey. We felt supported and guided all the way.
– Elvira Beracochea, MD, MPH, CEO • Realizing Global Health
Best Brand Consultants for Small Business
I know strategic branding is a must for me to grow and expand my brand. Two brand refresh engagements and one big “Rebrand to Expand” effort later, Kerri guided the vision to each new level. Kerri has made very high-level services available for a right-level investment for small enterprises. I trust her with our brand positioning at each stage of my firm’s growth.
– Donna Cravotta, CEO • Social Pivot PR
Held Me To My Biggest Vision
Kerri helped me navigate through the very deep waters of Identity. The deep-dive of defining, declaring, and owning my brand value are essential processes that can’t be stepped over. The work with Kerri laid the foundation for me to transform, reposition, and become an authority in my industry.
– Yasmin Nguyen, CEO • Vibrance Global
featured blog posts