TWO REGISTERED TRADEMARKS, ONE REMARKABLE RESULT
Inspire Fire® and Invincible Voice®. Distilled from our direct experience over 30 years, drawing only the best from industry expertise in three industry categories; agency, consulting and design. We deliver strategic branding solutions to create, elevate or reinvent brands that best resonate with their audiences and accelerate business growth.
Leverage Emotional Motivators throughtout the Customer Journey. Emotion is the leading key differentiator in Customer Experience. We conduct a brand experience audit, and analyze where the opportunities to increase connection, communication and emotion in touchpoints, and create Insights and Recommendations to up your game in your Customer Experience strategy, design, and enablement, to drive business growth and marketshare.
Dial-in On Refinements To Grow Your Brand. You are positioned and ready to scale. Yet you are busy up to your eyeballs. You know your brand needs to evolve to succeed at scaling growth, but it stays right where it is, because you have no time for it. You need a plan. You, and the brand, are ready for high-level help with developing a clear line of sight, a roadmap and an actionable plan. You are then empowered to strategically market, sell, and grow.
CUSTOMER EXPERIENCE ANALYSIS
Customer Experience (CX) determines Brand Relevance, Perception and Value to Your Customer. Over 80% of brands are still in the first stage of CX Management. Establishing Optimizing or Innovating. We help brands accelerate their progress. We conduct a interdependent customer journey map audit, and a customer experience audit, to identify the likely gaps in both. We evaluate, analyze and discover the opportunities to increase emotional connection and resonance in touchpoints, that will result in increased revenue, advocacy and loyalty. Our Insights and Recommendations on prioritized design and enablement strategies will drive CX Initiative ROI, business growth and marketshare.
REBRAND TO EXPAND™
The brand that got you here, will not be the brand to take you to your destination. With proof of concept and a foothold in the marketplace, a strategic brand transformation is your next step to exponentially expand. A new arena, means a new everything. New audience, new emotional drivers, new imagery, new messaging and client experience are required to succeed. This is our sweet spot.
Brands that stand still, go stale. Elevating your messaging and marketing is required ongoing process, to stay top of mind and heart with your customers. Often a brand refresh is needed only to keep up with your competitors. Stay in continuous improvement, and watch your profit margin soar.
STARTUP RIGHT™ BRAND DEVELOPMENT
We create brands from concept for capitalized startups, and line extensions for established brands. We offer two levels of Brand Development for launch; MVP, minimal viable product, and CCB, complete concept build.
Leverage Emotional Connection Throughout The Full Customer Lifecycle
We are brought in to design and deliver subject matter expertise into your organization, tailoring content and advisory insight to be relevant and actionable to your strategy, management and execution teams. These briefings are available in two sizes; a half-day, and a full day. We meet with your key stakeholders to prepare. We deliver your EB, and a strategic debrief follows.
TRUSTED BRAND ADVISORS™
Leverage Fractional C-Suite Level Leadership
Do you wish you had a top-shelf brand officer for your small business? Better yet, a brand leader that understands how to maximize the ROI of Customer Emotion? A seasoned leader to provide strategic guidance and oversee marketing implementation, for the cost of a mid-level employee? To compete with the big brands, you need brand strategies like the big brands, at the right investment for your business. That’s the exact business problem we solve for you.
BRAND LEADER COACHING
Private Coaching Program for Brand Leaders
Driving business and brand growth is your responsibility. Leading all the aspects of scaling-up is daunting, and you need a strategic sounding board, and guidance that understands your industry, your brand, and your challenges. Kerri Konik is a trusted guide to a select few small business owners during key growth initiatives.