BUILDING NEW BRANDS AND OPTIMIZING ESTABLISHED BRANDS THROUGH TWO TRADEMARKED® PROCESSES

 

Distilled from Kerri Konik’s direct experience over her 30+ years, drawing only the best from industry expertise in three industry categories; agency, consulting and design. We deliver strategic branding solutions to create, elevate or reinvent brands that best resonate with their audiences and accelerate business growth.

CONSULTING

CUSTOMER EXPERIENCE ANALYSIS™

Customer Experience (CX) determines Brand Relevance, Perception and Value to Your Customer. Over 80% of brands are still in the first stage of CX Management. Establishing Optimizing or Innovating. We help brands accelerate their progress. We conduct a interdependent customer journey map audit, and a customer experience audit, to identify the likely gaps in both. We evaluate, analyze and discover the opportunities to increase emotional connection and resonance in touchpoints, that will result in increased revenue, advocacy and loyalty. Our Insights and Recommendations on prioritized design and enablement strategies will drive CX Initiative ROI, business growth and marketshare.

RESONANCE ROADMAPS™

Leverage Emotional Motivators throughtout the Customer Journey. Emotion is the leading key differentiator in Customer Experience. We conduct a brand experience audit, and analyze where the opportunities to increase connection, communication and emotion in touchpoints, and create Insights and Recommendations to up your game in your Customer Experience strategy, design, and enablement, to drive business growth and marketshare.

CALIBRATE™

Time To Dial-in How to Grow Your Brand Better. You are positioned and ready to scale. Yet you are busy up to your eyeballs. You know your brand needs to evolve to succeed at scaling growth, but it stays right where it is, because you have no time for it. You need a plan. You, and the brand, are ready for high-level help with developing a clear line of sight, a roadmap and an actionable plan. You are then empowered to strategically market, sell, and grow.

ADVISING

FRACTIONAL C-SUITE  CXO, CBO, CCO

TRUSTED BRAND ADVISORS™

Chief Experience Officer, Chief Brand Officer, Chief Creative Officer

Leverage Fractional C-Suite Level Leadership. Do you wish you had top-shelf brand leadership, guidance and management over the marketing implementation, but for the cost of a mid-tier level employee? You should, because that is what you need to really move the needle in your brand’s customer experience, communications, design and delivery. To compete with the big brands, you need brand strategies like the big brands, at an appropriate investment level for your business. That’s the exact business problem we solve with fractional c-suite brand, experience and creative services.

CREATING

REBRAND TO EXPAND™

The brand that got you this far, will not be able to take you to your destination. Now that you have proof of concept, and a foothold in the marketplace, and a business with sea-legs, a strategic brand transformation is your next step to successfully expand and grow. When entering a new arena, its a new everything. New audience, new emotional drivers, new imagery, messaging and experience is required to succeed. This is our sweet spot.

BRAND ELEVATION

Brands that stand still, go stale. Elevating your messaging and marketing is required ongoing process, to stay top of mind and heart with your customers. Often a brand refresh is needed only to keep up with your competitors. Stay in continuous improvement, and watch your profit margin soar.

STARTUP RIGHT™ BRAND DEVELOPMENT

We create brands from concept for capitalized startups, and line extensions for established brands. We offer two levels of Brand Development for launch; MVP, minimal viable product, and CCB, complete concept build.

PACKAGE DESIGN

The first thing they see. Your brand, and everything it stands for must be conveyed on your packaging, and evoke the imerative emotions to create customer engagement. Daunting, we know. We have been designing brand product line package design for over 30 years for major brands. You should tap that.