by Kerri | May 17, 2021 | Customer Experience, Emotional Connection, Featured, Post Covid Economy
5 Flames Award to Rover for Pattern Interrupting Touchpoint Here at Inspire Fire®, we have our Five Flame award. This is an award we give to companies who we feel are delivering exceptional customer experiences and meaningful touchpoints along the customer journey....
by Kerri | Mar 10, 2021 | Customer Experience, Emotional Connection, Featured, Post Covid Economy
Shout Out to Barilla Italia for CX Innovation Here at Inspire Fire®, we have the Five flame award. Today it’s coming at you from our team member Kevin. He recently said in our leadership meeting on Zoom,”Have you seen the Barilla Spotify playlist?...
by Kerri | Jan 9, 2019 | Emotional Connection, Featured
Recycling Day is Marketing Day for eCommerce Retail Brands Biggest Marketing Day of the Week Recycling collection day in America is the number one marketing day for e-commerce retail brands. I am in the suburban-Philadelphia area, and Thursday morning is our...
by Kerri | Nov 13, 2018 | Emotional Connection, Featured
Where is the Blue Apron? What’s inside a Blue Apron box? The biggest question I have is where is the Blue Apron? I’m going to share a brief story with you. Years ago, I took cooking classes from the premium appliance brand called Viking. I signed up for a...
by Kerri | Sep 19, 2018 | Emotional Connection, Featured
It’s Not a Customer Experience Gap, It’s an Emotional Connection Breach This article is about the emotional connection inside of the customer experience, inside CX. There is a stage in the CX phases of the customer journey that the industry has coined the experience...
by Kerri | Jun 20, 2018 | Emotional Connection, Featured
How To Activate Emotional Connection, Three Things To Do, To Catalyze Growth Faster The way to accelerate a purchase and purchase pathways, the path to purchase, is to connect with your audience. You know that, but you wonder how to do it, right? It’s like,...
by Kerri Konik | Oct 5, 2017 | Emotional Connection, Featured
There is an excellent HBR (Harvard Business Review) article, September 2016, that talks about the concept that emotional connection matters more than customer satisfaction, and I completely agree. When you have an emotional connection, you have a relationship, you...
