by Kerri Konik | Apr 5, 2023 | Customer Experience, Emotional Connection, Featured, Post Covid Economy
5 Flames Award to Blue Nile Here at Inspire Fire®, we have our Five Flame award. This is an award we give to companies who we feel are delivering exceptional customer experiences and meaningful touchpoints along the customer journey. Today we are awarding it to Blue...
by Kerri | May 17, 2021 | Customer Experience, Emotional Connection, Featured, Post Covid Economy
5 Flames Award to Rover for Pattern Interrupting Touchpoint Here at Inspire Fire®, we have our Five Flame award. This is an award we give to companies who we feel are delivering exceptional customer experiences and meaningful touchpoints along the customer journey....
by Kerri | Mar 10, 2021 | Customer Experience, Emotional Connection, Featured, Post Covid Economy
Shout Out to Barilla Italia for CX Innovation Here at Inspire Fire®, we have the Five flame award. Today it’s coming at you from our team member Kevin. He recently said in our leadership meeting on Zoom,”Have you seen the Barilla Spotify playlist?...
by Kerri | Jan 9, 2019 | Emotional Connection, Featured
Recycling Day is Marketing Day for eCommerce Retail Brands Biggest Marketing Day of the Week Recycling collection day in America is the number one marketing day for e-commerce retail brands. I am in the suburban-Philadelphia area, and Thursday morning is our...
by Kerri | Nov 13, 2018 | Emotional Connection, Featured
Where is the Blue Apron? What’s inside a Blue Apron box? The biggest question I have is where is the Blue Apron? I’m going to share a brief story with you. Years ago, I took cooking classes from the premium appliance brand called Viking. I signed up for a...
by Kerri | Sep 19, 2018 | Emotional Connection, Featured
It’s Not a Customer Experience Gap, It’s an Emotional Connection Breach This article is about the emotional connection inside of the customer experience, inside CX. There is a stage in the CX phases of the customer journey that the industry has coined the experience...
by Kerri | Jun 20, 2018 | Emotional Connection, Featured
How To Activate Emotional Connection, Three Things To Do, To Catalyze Growth Faster The way to accelerate a purchase and purchase pathways, the path to purchase, is to connect with your audience. You know that, but you wonder how to do it, right? It’s like,...
by Kerri Konik | Oct 5, 2017 | Emotional Connection, Featured
There is an excellent HBR (Harvard Business Review) article, September 2016, that talks about the concept that emotional connection matters more than customer satisfaction, and I completely agree. When you have an emotional connection, you have a relationship, you...
by Kerri Konik | Jan 16, 2014 | Brand Voice, Emotional Connection
This blog post continues the conversation around the concept of polarizing. This really ties into brand bravery. All of this ties into courage. In my work with brand leaders, I work with the “shadow”. The more and more we deal with the shadow, we look at polarization....
by Kerri Konik | Dec 20, 2013 | Brand Identity, Emotional Connection
[jwplayer config=”new Schoon 558*354 non-autoplay” mediaid=”3048″] Travel, visiting, rest, relaxation, rejuvenation, celebration, and dreaming. My wish for you for the holidays! Happy New...
by Kerri Konik | Nov 15, 2013 | Brand Voice, Emotional Connection
Don’t Be Literal With Your Messaging Stop being so literal. One of the mistakes that small business brands make, and definitely that startup entrepreneurs make, even if you have a very clear idea of what your brand value is to your target audience, the tendency is you...
by Kerri Konik | Nov 8, 2013 | Brand Voice, Emotional Connection
Don’t be Afraid of Your True Brand I’d like to talk about Brand Relationship. More and more when we talk to brand leaders, whether they’re just starting out or they have been established for awhile, their fear factor seems to increase when they actually...
