by Kerri | May 30, 2023 | Client Spotlight, Featured
Client Spotlight: Prime Alchemy In our next Client Spotlight INSPIRE Series, we are featuring Prime Alchemy, a change and transformation consulting firm based in Chicago. Marie-Geneviève Pawlak shares her experience with Inspire Fire®, and her results when she...
by Kerri Konik | Apr 5, 2023 | Customer Experience, Emotional Connection, Featured, Post Covid Economy
5 Flames Award to Blue Nile Here at Inspire Fire®, we have our Five Flame award. This is an award we give to companies who we feel are delivering exceptional customer experiences and meaningful touchpoints along the customer journey. Today we are awarding it to Blue...
by Kerri Konik | Mar 23, 2023 | Client Spotlight, Featured
Client Spotlight: Interiology Design Company In our first Client Spotlight INSPIRE Series, we are shining a well-deserved light on a wonderful luxury lifestyle services firm, Interiology Design Company. Mark Haddad, the President of Interiology, based in Watertown, MA...
by Kerri | May 17, 2021 | Customer Experience, Emotional Connection, Featured, Post Covid Economy
5 Flames Award to Rover for Pattern Interrupting Touchpoint Here at Inspire Fire®, we have our Five Flame award. This is an award we give to companies who we feel are delivering exceptional customer experiences and meaningful touchpoints along the customer journey....
by Kerri | Mar 10, 2021 | As Seen in the Media, Featured
5 Female CX and Technology Pioneers to Follow in 2021 Featured on the Oracle Blog, Smarter CX. By Liz Alton, Writer, on March 2, 2021 In celebration of Women’s History Month, we’re highlighting some of the top female pioneers in customer experience (CX). Female...
by Kerri | Mar 10, 2021 | Customer Experience, Emotional Connection, Featured, Post Covid Economy
Shout Out to Barilla Italia for CX Innovation Here at Inspire Fire®, we have the Five flame award. Today it’s coming at you from our team member Kevin. He recently said in our leadership meeting on Zoom,”Have you seen the Barilla Spotify playlist?...
by Kerri | Aug 19, 2020 | Brand Identity, Featured, Launch Strategy
The Big Splash: How to Make the Most of Your Startup Launch You’ve got one shot at your company launch. One shot at making that initial, all-important, splash in the marketplace – announcing to the world your startup’s triumphant arrival. Remember, there are no...
by Kerri | Jan 9, 2019 | Emotional Connection, Featured
Recycling Day is Marketing Day for eCommerce Retail Brands Biggest Marketing Day of the Week Recycling collection day in America is the number one marketing day for e-commerce retail brands. I am in the suburban-Philadelphia area, and Thursday morning is our...
by Kerri | Nov 13, 2018 | Emotional Connection, Featured
Where is the Blue Apron? What’s inside a Blue Apron box? The biggest question I have is where is the Blue Apron? I’m going to share a brief story with you. Years ago, I took cooking classes from the premium appliance brand called Viking. I signed up for a...
by Kerri | Oct 31, 2018 | Experience Strategy, Featured
Putting the Customer Back Into Customer Experience For e-commerce retailers, it’s been a whirlwind trying to establish getting the parcel to the porch, reliably. The focus has been on the technology side of things. Building the systems to get that package to the...
by Kerri | Oct 10, 2018 | Experience Strategy, Featured
Three Missing Elements in Luxury Etail Customer Experience I want to talk about the EQ imperative in digital luxury brand experiences. Digital brands need to think about how to pull the tone and feel of luxury, the complete CX through every touch point. Digital Luxury...
by Kerri | Sep 19, 2018 | Emotional Connection, Featured
It’s Not a Customer Experience Gap, It’s an Emotional Connection Breach This article is about the emotional connection inside of the customer experience, inside CX. There is a stage in the CX phases of the customer journey that the industry has coined the experience...
by Kerri | Aug 13, 2018 | Brand Voice, Featured
How To Determine When A Brand Elevation Is Necessary: Clear Indicators It’s Time To Refine I want to share some lessons from the trenches, on how to determine if and when making a brand shift is the next move for your growth strategy, and some of the potential...
by Kerri Konik | Jul 24, 2018 | As Seen in the Media, Featured
Evaluate Your Services: How Kerri Konik Adapts to Changing Client Needs Featured on the Fidelity Investments Blog, Indy Life. IndyLife is a community and resource hub for independent workers, by independent workers. By Liz Alton, Contributor, on July 23, 2018 ...
by Kerri | Jul 20, 2018 | Experience Strategy, Featured
Your Digital Front Door™ and the Cost Of Lazy There’s a great financial cost to not building a proper customer experience for online brands or B2B brands or service brands. I want to juxtapose what it was like to go live with a business before versus now, as...
by Kerri | Jul 11, 2018 | Experience Strategy, Featured
Lessons from the Best Digital Brands: A Better Breed of Brand Experience The small brands that are really taking it to the next level, really growing fast, those that could be called “gazelles in the marketplace” are v-commerce brands. These are digitally...
by Kerri Konik | Jun 23, 2018 | As Seen in the Media, Featured
Why Your SMB Needs to Focus on CX, Too Featured on the Oracle Blog, Smarter CX. By Liz Alton, Writer, on June 22, 2018 Having a great customer experience (CX) isn’t just for big brands. When a small- or medium-sized business (SMB) creates a CX roadmap, they...
by Kerri | Jun 20, 2018 | Emotional Connection, Featured
How To Activate Emotional Connection, Three Things To Do, To Catalyze Growth Faster The way to accelerate a purchase and purchase pathways, the path to purchase, is to connect with your audience. You know that, but you wonder how to do it, right? It’s like,...
by Kerri Konik | Nov 10, 2017 | Experience Strategy, Featured
How To Unlock Your Category and Emerge As A Category Leader Understanding what the customer experience is, known as the End-To-End Experience, and how to approach it as a fast-growing emerging product or service brand, will accelerate your arrival at your success...
by Kerri Konik | Oct 5, 2017 | Emotional Connection, Featured
There is an excellent HBR (Harvard Business Review) article, September 2016, that talks about the concept that emotional connection matters more than customer satisfaction, and I completely agree. When you have an emotional connection, you have a relationship, you...
by Kerri Konik | Apr 20, 2017 | Brand Voice, Featured
What signals are you sending? Everything sends a signal. Every detail of what you say or don’t say, what you show or don’t show sends a signal. To the recipient of that signal it goes in and it gets processed and a meaning is assigned. That is just...
by Kerri Konik | Mar 24, 2017 | Brand Voice, Featured
Vote with your wallet. What exactly does that mean? Voting with or against a brand, and what the brand stands for, is what voting with your wallet means. It’s one of the most powerful things we can do as consumers and customers, and recipients at the other end...
