Where is the Blue Apron?

Where is the Blue Apron?

Where is the Blue Apron?  What’s inside a Blue Apron box? The biggest question I have is where is the Blue Apron? I’m going to share a brief story with you. Years ago, I took cooking classes from the premium appliance brand called Viking. I signed up for a...
Three Missing Elements in Luxury Etail CX

Three Missing Elements in Luxury Etail CX

Three Missing Elements in Luxury Etail Customer Experience I want to talk about the EQ imperative in digital luxury brand experiences. Digital brands need to think about how to pull the tone and feel of luxury, the complete CX through every touch point. Digital Luxury...
End-To-End Experience Strategy

End-To-End Experience Strategy

How To Unlock Your Category and Emerge As A Category Leader Understanding what the customer experience is, known as the End-To-End Experience, and how to approach it as a fast-growing emerging product or service brand, will accelerate your arrival at your success...
Everything Sends a Signal

Everything Sends a Signal

What signals are you sending? Everything sends a signal. Every detail of what you say or don’t say, what you show or don’t show sends a signal. To the recipient of that signal it goes in and it gets processed and a meaning is assigned. That is just...
Vote With Your Wallet

Vote With Your Wallet

Vote with your wallet. What exactly does that mean? Voting with or against a brand, and what the brand stands for, is what voting with your wallet means. It’s one of the most powerful things we can do as consumers and customers, and recipients at the other end...
Springboard Off The Backs of Brand Giants

Springboard Off The Backs of Brand Giants

Would you like a completely FREE way to get inside your brand voice, and to use the messaging and metaphors that are really going to resonate with your target audience? As a brand consultant, we do big agency strategies for small business and entrepreneurs. When we...