Client Spotlight: Prime Alchemy

In our next Client Spotlight INSPIRE Series, we are featuring Prime Alchemy, a change and transformation consulting firm based in Chicago.

Marie-Geneviève Pawlak shares her experience with Inspire Fire®, and her results when she dramatically transformed her brand receptivity, success and impact through a company name change.



Kerri Konik is a seasoned brand strategist and leading expert in igniting emotional connection and optimizing customer experience to drive business growth. She is a consultant, advisor and speaker on catalyzing the emotional bonds between customers, brands, and leaders to increase value, progress, and accelerate the speed of change, growth and desired impact. An entrepreneur at heart, Kerri has launched five businesses, and is the CEO of InspireFire, a women-owned brand strategy and marketing consultancy based in Philadelphia.