Evaluate Your Services: How Kerri Konik Adapts to Changing Client Needs

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By Liz Alton, Contributor, on July 23, 2018


There comes a time in every freelancer’s career when they need to re-evaluate their services and offerings. Markets change, customer demands shift and the value you bring to the table evolves. Whether you’re seeking to grow your revenue or recapture your passion with a pivot, there are several points in a business’s growth cycle when taking a closer look at a few different factors can help you make smart choices….

Kerri Konik is a seasoned brand strategist and leading expert in igniting emotional connection and optimizing customer experience to drive business growth. She is a consultant, advisor and speaker on catalyzing the emotional bonds between customers, brands, and leaders to increase value, progress, and accelerate the speed of change, growth and desired impact. An entrepreneur at heart, Kerri has launched five businesses, and is the CEO of InspireFire, a women-owned brand strategy and marketing consultancy based in Philadelphia.