Everything Sends a Signal

Everything Sends a Signal

What signals are you sending? Everything sends a signal. Every detail of what you say or don’t say, what you show or don’t show sends a signal. To the recipient of that signal it goes in and it gets processed and a meaning is assigned. That is just...
Vote With Your Wallet

Vote With Your Wallet

Vote with your wallet. What exactly does that mean? Voting with or against a brand, and what the brand stands for, is what voting with your wallet means. It’s one of the most powerful things we can do as consumers and customers, and recipients at the other end...
Don’t Lead With the How

Don’t Lead With the How

How You Work Does Not Resonate With Clients One of the lessons for small business brands as they grow is to pull out of the messaging on how they work. Often we’ve come up with a proprietary system or a methodology that is unique. That’s great because it...
How to Resonate with Corporate Clients

How to Resonate with Corporate Clients

This week’s conversation is about how to create emotional resonance when your target audience is a large corporation. When I was starting my company based in New York City, I never thought of myself as a small business. We happened to be an extremely small...
Are You Totally Predictable?

Are You Totally Predictable?

Multiple Expressions of Your Brand Voice I’d like to share with you the concept of personality. In your brand voice, you have many facets of your brand, and the more and more confident you are, the more willing you are to have and express different facets. Your...
How is Your Brand Relationship?

How is Your Brand Relationship?

Don’t be Afraid of Your True Brand I’d like to talk about Brand Relationship. More and more when we talk to brand leaders, whether they’re just starting out or they have been established for awhile, their fear factor seems to increase when they actually...
Springboard Off The Backs of Brand Giants

Springboard Off The Backs of Brand Giants

Would you like a completely FREE way to get inside your brand voice, and to use the messaging and metaphors that are really going to resonate with your target audience? As a brand consultant, we do big agency strategies for small business and entrepreneurs. When we...