by Kerri | Aug 13, 2018 | Brand Voice, Featured
How To Determine When A Brand Elevation Is Necessary: Clear Indicators It’s Time To Refine I want to share some lessons from the trenches, on how to determine if and when making a brand shift is the next move for your growth strategy, and some of the potential...
by Kerri Konik | Apr 20, 2017 | Brand Voice, Featured
What signals are you sending? Everything sends a signal. Every detail of what you say or don’t say, what you show or don’t show sends a signal. To the recipient of that signal it goes in and it gets processed and a meaning is assigned. That is just...
by Kerri Konik | Mar 24, 2017 | Brand Voice, Featured
Vote with your wallet. What exactly does that mean? Voting with or against a brand, and what the brand stands for, is what voting with your wallet means. It’s one of the most powerful things we can do as consumers and customers, and recipients at the other end...
by Kerri Konik | Jul 21, 2015 | As Seen in the Media, Brand Identity, Brand Voice
Kerri Konik, CEO and Chief Branding Officer weighs in on Brand Positioning and messaging in The Costco Connection May 2015 issues. small business and describing your business. Digital...
by Kerri Konik | Oct 30, 2014 | Brand Voice
How You Work Does Not Resonate With Clients One of the lessons for small business brands as they grow is to pull out of the messaging on how they work. Often we’ve come up with a proprietary system or a methodology that is unique. That’s great because it...
by Kerri Konik | Aug 15, 2014 | Brand Voice
This week’s conversation is about how to create emotional resonance when your target audience is a large corporation. When I was starting my company based in New York City, I never thought of myself as a small business. We happened to be an extremely small...
by Kerri Konik | May 16, 2014 | Brand Voice
Small business owners and entrepreneurs often get confused about how to use their new brand identity assets. Sometimes the universal brand messaging gets lost, misplaced or, fused with other marketing communications, such as awareness or new products...
by Kerri Konik | Apr 11, 2014 | Brand Voice
Multiple Expressions of Your Brand Voice I’d like to share with you the concept of personality. In your brand voice, you have many facets of your brand, and the more and more confident you are, the more willing you are to have and express different facets. Your...
by Kerri Konik | Feb 7, 2014 | Brand Identity, Brand Voice
Why Your Logo is Not Your Brand I want to talk about this because people tend to stand behind their logo as their brand. I don’t know how many times people have said, “Oh I don’t need branding, I have a logo. I have a brand.” You don’t...
by Kerri Konik | Jan 25, 2014 | Brand Identity, Brand Voice
Name Calling is A Muscle I’d like to talk to you about a concept around brand identity. Are you doing enough name calling? You need to build up the muscle about naming what you see, or naming what you feel. I’ll give you a good example. When you see...
by Kerri Konik | Jan 16, 2014 | Brand Voice, Emotional Connection
This blog post continues the conversation around the concept of polarizing. This really ties into brand bravery. All of this ties into courage. In my work with brand leaders, I work with the “shadow”. The more and more we deal with the shadow, we look at polarization....
by Kerri Konik | Jan 10, 2014 | Brand Voice
Let’s look at polarization, and how it affects your ability to be invincible as a brand voice. Let’s use my brand voice as an example. I am a powerful voice, a powerful brand voice – and I have quite a strong stance. Having a strong stance is...
by Kerri Konik | Dec 13, 2013 | Brand Identity, Brand Voice
Polarity and Your Brand Voice I’m going to spend the next few blogs addressing the concept of polarity. You can have it all, but you can’t have it both ways. You’ve heard you can have it all, and I can tell you yes, you can have it all, which is the...
by Kerri Konik | Nov 15, 2013 | Brand Voice, Emotional Connection
Don’t Be Literal With Your Messaging Stop being so literal. One of the mistakes that small business brands make, and definitely that startup entrepreneurs make, even if you have a very clear idea of what your brand value is to your target audience, the tendency is you...
by Kerri Konik | Nov 8, 2013 | Brand Voice, Emotional Connection
Don’t be Afraid of Your True Brand I’d like to talk about Brand Relationship. More and more when we talk to brand leaders, whether they’re just starting out or they have been established for awhile, their fear factor seems to increase when they actually...
by Kerri Konik | Oct 11, 2013 | Brand Voice
Moving Your Brand from Launch to Velocity I’d like to talk about the concept of moving your brand from launch to velocity. We have some amazing clients right now that have been in business, they have a small business that’s between 200k and 800k, and...
by Kerri Konik | Sep 8, 2013 | Brand Voice, Featured
Would you like a completely FREE way to get inside your brand voice, and to use the messaging and metaphors that are really going to resonate with your target audience? As a brand consultant, we do big agency strategies for small business and entrepreneurs. When we...
by Kerri Konik | Oct 19, 2012 | Brand Voice
You have a new business! You named it, you got a logo, you got signage, you launched! Yahoooo. Piece of cake, right?
by Kerri Konik | Aug 23, 2012 | Brand Voice
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