by Kerri | Aug 19, 2020 | Brand Identity, Featured, Launch Strategy
The Big Splash: How to Make the Most of Your Startup Launch You’ve got one shot at your company launch. One shot at making that initial, all-important, splash in the marketplace – announcing to the world your startup’s triumphant arrival. Remember, there are no...
by Kerri | Sep 8, 2016 | Brand Identity
Multi Sensory Reference in Communication You may have heard me say that I want you to have a really potent message that packs a punch for the amount of time and space that you have. We’re going to talk about multi-sensory reference so that you can be much more...
by Kerri Konik | Jul 21, 2015 | As Seen in the Media, Brand Identity, Brand Voice
Kerri Konik, CEO and Chief Branding Officer weighs in on Brand Positioning and messaging in The Costco Connection May 2015 issues. small business and describing your business. Digital...
by Kerri Konik | Sep 12, 2014 | Brand Identity
Hello, it’s Kerri Konik from Brandscape Atelier and I’m an emotional residence expert and a brand identity developer and I partner with small business owners and start up brands to create brands that resonate and inspire action. This week I’d like to...
by Kerri Konik | Sep 5, 2014 | Brand Identity
[jwplayer config=”new Schoon 558*354 non-autoplay” mediaid=”3472″] One mistake start-up brands make when launching, is developing brand identity, strategy and messaging for their current, and next phase positioning. Start-ups should position...
by Kerri Konik | Feb 28, 2014 | Brand Identity
Hi. It’s Kerri Konik from Brandscape Atelier and the founder of the Brandscape Academy. I’m coming to you this week to talk about one of the techniques, the strategies that we use in brand identity in accessing the brand authenticity in times of...
by Kerri Konik | Feb 7, 2014 | Brand Identity, Brand Voice
Why Your Logo is Not Your Brand I want to talk about this because people tend to stand behind their logo as their brand. I don’t know how many times people have said, “Oh I don’t need branding, I have a logo. I have a brand.” You don’t...
by Kerri Konik | Jan 25, 2014 | Brand Identity, Brand Voice
Name Calling is A Muscle I’d like to talk to you about a concept around brand identity. Are you doing enough name calling? You need to build up the muscle about naming what you see, or naming what you feel. I’ll give you a good example. When you see...
by Kerri Konik | Dec 13, 2013 | Brand Identity, Brand Voice
Polarity and Your Brand Voice I’m going to spend the next few blogs addressing the concept of polarity. You can have it all, but you can’t have it both ways. You’ve heard you can have it all, and I can tell you yes, you can have it all, which is the...
by Kerri Konik | Dec 5, 2013 | Brand Identity
Don’t Let the Fraud Factor Show up in Your Branding What I’d like to talk about is the fraud factor, how the fraud factor plays in branding, how it shows its face. The fraud factor, as you know is any time that you feel like a fraud, you feel like you...
by Kerri Konik | Oct 4, 2013 | Brand Identity
Who Is your Hero? I want to talk about accessing your courage by simply accessing your hero. Often, we all struggle with remembering, “What am I trying to do again?”, when we get into that fog of fear and confusion. I can tell you that at every level,...
by Kerri Konik | Aug 2, 2013 | Brand Identity
Give Yourself Permission to be Untouchable I’d like to talk about the permission to be untouchable in your space. Yes, untouchable. You’ve heard me talk about the core 4. The core 4 is what you do, for who, why, and what’s the emotional solution you...
by Kerri Konik | Apr 18, 2013 | Brand Identity
Brand Trajectory This week’s concept is about the entrepreneurial direction or the brand arrow. A few colleagues and I have been kicking around the idea of owning the direction of your arrow. What I mean by that is this. Brands come to us often for a re-brand,...
by Kerri Konik | Apr 4, 2013 | Brand Identity
Be Specific When You Articulate Your Brand Identity Specificity is really, really important when it comes to the attention of your target audience. Let me give you an example. Have you ever been at a conference, and you meet someone. Hi, I’m Kerri Konik from...
by Kerri Konik | Aug 23, 2012 | Brand Identity
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived...
by Kerri Konik | Aug 23, 2012 | Brand Identity
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived...
