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One mistake start-up brands make when launching, is developing brand identity, strategy and messaging for their current, and next phase positioning. Start-ups should position and design the brand for the “end game” , the who and what the brand will be in the full expansion of the business vision.
Warby Parker, a start-up in the prescription glasses market, born out of Philadelphia, is wisely positioned for growth.
In this video, Kerri reviews their brand site, and the strategic approach to Brand Site Experience Strategy: Using your Brand Clarity to inform your Brand Identity, Messaging and Experience of the Brand. Less is more, and small business owners would great less churn on branding efforts if they adopt this concept and tactical plan.
Learn how the start-up is positioned for growing into a lifestyle brand, as most successful fashion brands do. Instead of branding them as that, IF they get there, savvy start-ups, banking on success, brand and position for that expansion and market reach, right out of the gate.