Hello, it’s Kerri Konik from Brandscape Atelier and I’m an emotional residence expert and a brand identity developer and I partner with small business owners and start up brands to create brands that resonate and inspire action.
This week I’d like to talk to you about the concept of in the development of the brand identity in the core for the what. The what is what is the company about, that’s you. The what, who, the why, and the emotional solution. The what is what you do but it’s not what you technically do such as I am a branding strategist or I am a brand identity expert and I do strategic ideation with clients. The what you do has absolutely no emotional residence for your target audience. The what you do is what problem do you solve that they have, what problem of theirs do you solve. That’s what you do, okay.
One of the descriptors for Brandscape Atelier is big agency strategies for small business and we help small business owners create brands that resonate and inspire emotional response so they can connect, convert, and close business with ease. Another way that I might say that is we partner with small business brands to have the emotional resonance in their messaging and marketing in order to connect, close business, and grow exponentially to make the difference in the world that they came into make through their business.
We are not talking about how we do our work or what I do. I do introduce myself as an emotional residents expert and a brand identity expert that partners with small business brands. However, that falls flat on the target audience because they don’t live in that space. That’s not a need that they have that they are trying to solve. The what you do, the way you contextualize that is in what problem you solve that they have your particular knish your audience has and that’s the problem that you solve, that’s your what, okay.
I’d like you to just go back and look at how you’ve defined what your company is. If your business is a small consulting firm that specializes in marketing automation, that’s about you but that doesn’t really help them. That doesn’t help to emotionally connect with the problem that you solve, okay. Go back and take a look at what you, how you’re articulating what you do and reframe it in the problem that you solve, okay. Great. Have a nice week and I’ll talk to you next week.