Small business owners and entrepreneurs often get confused about how to use their new brand identity assets. Sometimes the universal brand messaging gets lost, misplaced or, fused with other marketing communications, such as awareness or new products campaign messaging.
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This week, Kerri Konik, the small business CBO, goes through a brief overview of site architecture, to discuss universal branding assets, and how to use your brand identity and messaging assets properly, to support the growth of your business, and have your brand strategy produce kickass results and be relevant for the long-term.