by Kerri Konik | Oct 5, 2017 | Emotional Connection, Featured
There is an excellent HBR (Harvard Business Review) article, September 2016, that talks about the concept that emotional connection matters more than customer satisfaction, and I completely agree. When you have an emotional connection, you have a relationship, you...
by Kerri Konik | Apr 20, 2017 | Brand Voice, Featured
What signals are you sending? Everything sends a signal. Every detail of what you say or don’t say, what you show or don’t show sends a signal. To the recipient of that signal it goes in and it gets processed and a meaning is assigned. That is just...
by Kerri Konik | Mar 24, 2017 | Brand Voice, Featured
Vote with your wallet. What exactly does that mean? Voting with or against a brand, and what the brand stands for, is what voting with your wallet means. It’s one of the most powerful things we can do as consumers and customers, and recipients at the other end...
