by Kerri | Oct 31, 2018 | Experience Strategy, Featured
Putting the Customer Back Into Customer Experience For e-commerce retailers, it’s been a whirlwind trying to establish getting the parcel to the porch, reliably. The focus has been on the technology side of things. Building the systems to get that package to the...
by Kerri | Oct 10, 2018 | Experience Strategy, Featured
Three Missing Elements in Luxury Etail Customer Experience I want to talk about the EQ imperative in digital luxury brand experiences. Digital brands need to think about how to pull the tone and feel of luxury, the complete CX through every touch point. Digital Luxury...
by Kerri | Jul 20, 2018 | Experience Strategy, Featured
Your Digital Front Door™ and the Cost Of Lazy There’s a great financial cost to not building a proper customer experience for online brands or B2B brands or service brands. I want to juxtapose what it was like to go live with a business before versus now, as...
by Kerri | Jul 11, 2018 | Experience Strategy, Featured
Lessons from the Best Digital Brands: A Better Breed of Brand Experience The small brands that are really taking it to the next level, really growing fast, those that could be called “gazelles in the marketplace” are v-commerce brands. These are digitally...
by Kerri Konik | Nov 10, 2017 | Experience Strategy, Featured
How To Unlock Your Category and Emerge As A Category Leader Understanding what the customer experience is, known as the End-To-End Experience, and how to approach it as a fast-growing emerging product or service brand, will accelerate your arrival at your success...
by Kerri Konik | May 5, 2015 | Experience Strategy, Featured
I’d like to discuss the concept of building your brand as you build a business, and doing that correctly up front. One of the mistakes that many small business owners make is they wait too long to start marketing and branding. They say, “I have no...
