by Kerri Konik | Dec 20, 2013 | Brand Identity, Emotional Connection
[jwplayer config=”new Schoon 558*354 non-autoplay” mediaid=”3048″] Travel, visiting, rest, relaxation, rejuvenation, celebration, and dreaming. My wish for you for the holidays! Happy New...
by Kerri Konik | Dec 13, 2013 | Brand Identity, Brand Voice
Polarity and Your Brand Voice I’m going to spend the next few blogs addressing the concept of polarity. You can have it all, but you can’t have it both ways. You’ve heard you can have it all, and I can tell you yes, you can have it all, which is the...
by Kerri Konik | Dec 5, 2013 | Brand Identity
Don’t Let the Fraud Factor Show up in Your Branding What I’d like to talk about is the fraud factor, how the fraud factor plays in branding, how it shows its face. The fraud factor, as you know is any time that you feel like a fraud, you feel like you...
