RESONANCE ROADMAPS™
The New Standard in Customer Journey Mapping
From CX to ECX™: Emotional Customer Experience
CASE STUDY:
Understand the ROI of Emotion and How Customer Journey Mapping the New Way Impacts Revenue Growth
YOUR CUSTOMER EXPERIENCE IS WORTH A FORTUNE
According to Forrester Research’s CX Index™, over 80% of brands stay in the ESTABLISH stage of Customer Experience Strategy. Failing to advance into the OPTIMIZE stage, 80% of all companies leave significant money on the table and put their brand growth at risk.
We specialize in helping smart companies discover the real growth that is available to their brand when they optimize their customer experience. We map, analyze and discover the opportunities to increase emotional connection and relevance in each touchpoint, that will result in increased revenue, advocacy and loyalty.
Our Insights and Recommendations identify improvement strategies and prioritize tactics that will drive ROI, dramatic business growth and greater market share.
There are two things you need to grow. A world-class brand identity, and an unparalleled brand experience. Let’s get those dialed-in.
EXECUTIVE BRIEFING SEGMENTS
FEBRUARY 2019
TALK SEGMENT:
The Good News About Retention and Customer Value For Direct Brands
[2.30 mins]