WE CREATE EXCEPTIONAL BRAND EXPERIENCESWe calibrate the emotional connection in your brand identity, messaging and experience strategy, so you can captivate your customer, ignite a bonfire in the marketplace, and dominate your category.
OUR INSPIRE FIRE® C5 BRAND FRAMEWORK
Clarity is a Competitive Advantage
Strategic branding will transform your business. Branding blind will cost your business. We equip brand leaders with the clarity needed to take bolder steps, compete, achieve targeted results and become the market leader.
Defining Your Destination
Brand strategy is business strategy. We conduct business modeling and develop the Brand Blueprint that informs all messaging and marketing to connect, resonate, stir emotional connection, captivate customers, provoke response, activate engagement, and drive business growth.
Distinguishing Your Brand
There are key assets to define in your Brand Identity. We define and develop these crucial components that give rise to impeccable branding, messaging and marketing that emotionally resonates with your market, drives sales and propels your business forward.
Powerful Messaging Moves Audiences Toward Action
Iconic brands aside, most brand voices are timid and feeble. Cast head-turning messages that intrigue and fascinate. We create pivotal communication assets that resonate more deeply with your core audiences, grow community, and cultivate customers for life.
Exceptional Experiences Are More Meaningful
Customer Experience is the net emotional result of cumulative impact. Every interaction is an experience touchpoint, and an opportunity. We design defining moments for your audiences that transcend the norm and deliver wow. Our engagement strategies span all experiences from sales through service. More Meaningful means higher emotional equity, more connected and more loyal customers.
- research & discovery
- category and fit
- brand vision, purpose, values
- audience distinction
- emotional drivers
- inspire fire®
- audience personas
- product packaging
- naming systems
- emotional motivators
- invincible voice®
- messaging matrix
- visual voice strategy
- brand voice development
- story engagement
- emotional motivators
- category positioning
- brand architecture
- audience engagement
- multi-channel strategy
- lead generation strategy
- SEO research, strategy and integration
- rebranding the company
- product suite creation
- services suite creation
- proprietary system creation
- product line extension systems
- strategic marketing plans
- the sales customer experience
- the fulfillment customer experience
- brand experience blueprints
- customer journey mapping
- defining moments strategy
- website design and development
- marketing automation
- resonance roadmaps™