EXCEPTIONAL BRAND EXPERIENCES

We create and calibrate the emotional connection in your brand identity, messaging and experience, so you captivate your customer, ignite a bonfire in the marketplace, and dominate your category.

The CALIBRATE™ c5 BRAND FRAMEWORK

OUR CAPABILITIES

BRAND CLARITY

  • research & discovery
  • category and fit
  • brand vision, purpose, values
  • audience distinction
  • emotional drivers

BRAND IDENTITY

  • inspire fire®
  • audience personas
  • product packaging
  • naming systems
  • emotional motivators

BRAND VOICE

  • invincible voice®
  • messaging matrix
  • visual voice strategy
  • brand voice development
  • story engagement
  • emotional motivators

BRAND STRATEGY

  • category positioning
  • brand architecture
  • audience engagement
  • channel strategy

NAMING

  • product suite creation
  • services suite creation
  • proprietary system creation
  • product line extension systems

EXPERIENCES

  • brand experience blueprints
  • customer journey mapping
  • defining moments design
  • customer engagement
  • marketing automation
  • resonance roadmaps™
CLARITY TO ACT™

Clarity is a Competitive Advantage

Strategic branding will transform your business. Branding blind will cost your business. We equip brand leaders with the clarity needed to take bolder steps, compete, achieve targeted results and become the market leader.

BRAND STRATEGY

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Defining Your Destination

Brand strategy is business strategy. We conduct business modeling and develop the Brand Blueprint that informs all messaging and marketing to connect, resonate, stir emotional connection, captivate customers, provoke response, activate engagement, and drive business growth.

BRAND IDENTITY

Dbrand identity iconistinguishing Your Brand

There are key assets to define in your Brand Identity. We define and develop these crucial components that give rise to impeccable branding, messaging and marketing that emotionally resonates with your market, drives sales and propels your business forward.

BRAND VOICE

brand voice iconPowerful Messaging Moves Audiences Toward Action

Iconic brands aside, most brand voices are timid and feeble. Cast head-turning messages that intrigue and fascinate. We create pivotal communication assets that resonate more deeply with your core audiences, grow community, and cultivate customers for life.

BRAND EXPERIENCES

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Exceptional Experiences Are More Meaningful

Customer Experience is the net emotional result of cumulative impact. Every interaction is an experience touchpoint, and an opportunity. We design defining moments for your audiences that transcend the norm and deliver wow. Our engagement strategies span all experiences from sales through service. More Meaningful means higher emotional equity, more connected and more loyal customers.