DISCOVER THE DISCONNECT,
CALIBRATE THE CONNECTION,
And GET ANYONE TO SAY
THE INSPIRE FIRE® C5 BRAND FRAMEWORK
If your growth is stalled, or stuck, or if you aren’t getting the YES easily, from your key audiences, your ideal customers, client prospects, or press, there is a disconnect somewhere in the experience of your brand. Together, we discover the disconnect, calibrate the connection, and get the Yes your brand needs to grow, and scale your impact.
Overview of the CALIBRATE™ Strategy Engagement
STRATEGIC DEEP DIVE
Once you schedule your Strategy meeting, you will complete a full client intake questionnaire, and we will share targeted resources to accelerate your clarity and focus in that process. You may also submit current messaging materials for review by our team, as part of our intake and review. We will evaluate and benchmark your Brand EQ scores inside the C5 framework. We will have our strategic deep dive in our online video conference room, where we will dive in together and discover and develop clarity, establish brand growth goals, emotional connection opportunities and implementation strategy and priorities,
FINDINGS, RECOMMENDATIONS & ACTION PLAN
In this step, we will create a Findings and Recommendations Summary of your current brand identity, voice and experience, and the emotional motivators that will inspire action and drive growth. We will develop a Prioritized Action Plan, that is clear, actionable and in a prioritized order in the form of a Punch List. We will then review these together in our final step.
PATH-TO-SUCCESS STRATEGIC DEBRIEF
In this follow up meeting, we will review the recommendations and action plan, and the most efficient Path-to-Success, The result of the CALIBRATE process as a whole is your ability to realize immediate impact, easily and swiftly implement the most profitable refinements, Get those ”YES”es you most need to accelerate business growth, and increase the impact in your customers’ experience, your market category, and in the world.
Get Your Message to Ignite, Spread Like Wildfire, and Own Your Market.
READY TO CALIBRATE YOUR BRAND AND ACCELERATE GROWTH?