by Kerri Konik | Jan 16, 2014 | brand voice, how to resonate
This blog post continues the conversation around the concept of polarizing. This really ties into brand bravery. All of this ties into courage. In my work with brand leaders, I work with the “shadow”. The more and more we deal with the shadow, we look at polarization....
by Kerri Konik | Nov 15, 2013 | brand voice, how to resonate
Don’t Be Literal With Your Messaging Stop being so literal. One of the mistakes that small business brands make, and definitely that startup entrepreneurs make, even if you have a very clear idea of what your brand value is to your target audience, the tendency is you...
by Kerri Konik | Nov 8, 2013 | brand voice, how to resonate
Don’t be Afraid of Your True Brand I’d like to talk about Brand Relationship. More and more when we talk to brand leaders, whether they’re just starting out or they have been established for awhile, their fear factor seems to increase when they actually...
