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How to Resonate with Corporate Clients
This week’s conversation is about how to create emotional resonance when your target audience is a large corporation. When I was starting my company based in New York City, I never thought of myself as a small business. We happened to be an extremely small...
Are You Totally Predictable?
Multiple Expressions of Your Brand Voice I’d like to share with you the concept of personality. In your brand voice, you have many facets of your brand, and the more and more confident you are, the more willing you are to have and express different facets. Your...
Are You Doing Enough Name Calling?
Name Calling is A Muscle I’d like to talk to you about a concept around brand identity. Are you doing enough name calling? You need to build up the muscle about naming what you see, or naming what you feel. I’ll give you a good example. When you see...
Polarization and Projection…Your Success Hinges On It
This blog post continues the conversation around the concept of polarizing. This really ties into brand bravery. All of this ties into courage. In my work with brand leaders, I work with the “shadow”. The more and more we deal with the shadow, we look at polarization....
Polarization and Your Invincible Voice
Let’s look at polarization, and how it affects your ability to be invincible as a brand voice. Let’s use my brand voice as an example. I am a powerful voice, a powerful brand voice – and I have quite a strong stance. Having a strong stance is...
Are You Courageous Enough To Polarize?
Polarity and Your Brand Voice I’m going to spend the next few blogs addressing the concept of polarity. You can have it all, but you can’t have it both ways. You’ve heard you can have it all, and I can tell you yes, you can have it all, which is the...
How the Fraud Factor Works in Branding
Don’t Let the Fraud Factor Show up in Your Branding What I’d like to talk about is the fraud factor, how the fraud factor plays in branding, how it shows its face. The fraud factor, as you know is any time that you feel like a fraud, you feel like you...
Stop Being So Damn Literal With Your Branding
Don’t Be Literal With Your Messaging Stop being so literal. One of the mistakes that small business brands make, and definitely that startup entrepreneurs make, even if you have a very clear idea of what your brand value is to your target audience, the tendency is you...
Is Your Brand Ready For The Next Level?
Moving Your Brand from Launch to Velocity I’d like to talk about the concept of moving your brand from launch to velocity. We have some amazing clients right now that have been in business, they have a small business that’s between 200k and 800k, and...
The Impact of Not Articulating a Clear Brand Identity
Be Specific When You Articulate Your Brand Identity Specificity is really, really important when it comes to the attention of your target audience. Let me give you an example. Have you ever been at a conference, and you meet someone. Hi, I’m Kerri Konik from...