by Kerri Konik | Jan 25, 2014 | Brand Identity, Brand Voice
Name Calling is A Muscle I’d like to talk to you about a concept around brand identity. Are you doing enough name calling? You need to build up the muscle about naming what you see, or naming what you feel. I’ll give you a good example. When you see...
by Kerri Konik | Jan 16, 2014 | Brand Voice, Emotional Connection
This blog post continues the conversation around the concept of polarizing. This really ties into brand bravery. All of this ties into courage. In my work with brand leaders, I work with the “shadow”. The more and more we deal with the shadow, we look at polarization....
by Kerri Konik | Jan 10, 2014 | Brand Voice
Let’s look at polarization, and how it affects your ability to be invincible as a brand voice. Let’s use my brand voice as an example. I am a powerful voice, a powerful brand voice – and I have quite a strong stance. Having a strong stance is...
